Mahlab is a longstanding specialist executive search and recruitment firm for legal professionals. Composed of a team of lawyers who have undergone training to become legal search professionals, Mahlab is known to provide a quality and ethical service to both employers and candidates.
Their annual Mahlab Report is a go-to reference tool for lawyers, company secretaries and hiring teams seeking to understand the state of the industry and remuneration and recruitment trends.
Mahlab has engaged Echomakers multiple times to produce the Mahlab Report and manage its distribution through owned, earned, social and sometimes paid channels. We manage the project from end-to-end. The scope includes:
- Consulting on the look and feel of the report to ensure an ever-evolving modern and fresh look and feel;
- Designing the report and assets for the website, email signatures and social media
- Developing and distributing the eDM to their database;
- Developing a series of social media posts for the company and employees to promote the report;
- Drafting a media release and engaging in media relations with key legal journalists.
Each year we produce a high-quality document that is reflective of Mahlab’s position as leading authority in the market and secure exclusive media coverage in The Australian Financial Review.
We also achieve consistently higher edm open rates than the industry average and continue to increase reach and engagement on social media year on year.