Insights and Strategy
A strategy is only as good as its inputs. We will work with you to understand the market, the brand and the opportunity through primary and secondary research.

We will then develop a comprehensive strategy that defines the target market personas and identifies the target part of the marketing funnel for optimal results.

Content Marketing
Customers don’t want to buy a product or service; they want a problem solved and will choose the business they trust to solve it.

We help our clients to demonstrate their expertise and provide value at every step of the customer journey through content. Our content services include:

• Thought leadership articles
• Blog content
• Website content
• Newsletters
• Email content

Asset Production
We can support your content with the production of assets, including: video production, photography and social media tile development.

Public Relations
Public relations is a time-honoured method for gaining attention and shaping opinions. We deliver strategic, targeted PR for our clients when they have something newsworthy to share. Potential opportunities include company mergers and acquisitions, new leadership appointments, research reports and profile raising.

Social Media
LinkedIn is increasingly where business is done. Instagram has the highest engagement rate with millennials, the fastest-growing employee demographic.

Whether it be building a leader’s personal brand or driving interest with prospective customers or employees, leveraging social media is an important channel for reaching your audience. We support businesses with:

• Social media strategy
• Social media content calendars
• Social media content development
• Social media community management

Design and Branding
Visual representation and written communication are two sides of the same brand coin. We will work closely with you to translate your brand narrative into outstanding brand visuals. Our services include:

• Logo development
• Brand identity elements
• eDM design
• Brochures and newsletters
• Websites
• Social media asset creation

Stakeholder Research 
Identifying, listening to, and responding to the needs of each stakeholder group is the foundation of effective communications. We undertake stakeholder research and mapping so you know what you need to say to whom and when.

Communications Strategy
We get under the skin of our clients through desk research, stakeholder interviews, strategic workshops and brainstorming sessions to arm us with powerful insights to help set clear objectives and inform strategy.

Narrative and Collateral Development
For any large announcement, clear and consistent communications are key. We will work with you to determine the key messages, craft a clear and coherent narrative and develop required supporting documents including employee FAQs, re-active media Q&A, internet/intranet webpage content, social media posts etc.

Mergers and Acquisitions
Development of a strong communications strategy to build enthusiasm for the merger or acquisition and minimise any misinformation, aligning employees on the business strategy, promoting business continuity, and conveying the future business vision to key stakeholders.

Organisational Change
For change to be successful, communication needs to remain clear and consistent long after announcement day. We identify the needs, milestones, messages and methods for your team to be receptive to the change.

Employee Communications
We create engaging employee communications programs that help employees to feel well informed and aligned with the mission of the organisation. To find out more please see Employee Communications.

Research and Insights
Brand insights are critical to effective brand strategy. Our services include:

• Brand audit
• Customer perception audit
• Trends and market analysis
• Market segmentation
• Internal stakeholder research
• Employee perception audit
• Competitor analysis

Strategy 
We will help you determine where to play and how to win through:

• Brand positioning
• Brand personality
• Brand essence
• Brand values
• Customer persona development
• Customer journey mapping

Brand identity 
We can bring your brand to life through by creating a compelling and coherent visual identity, inclusive of:

• Name development
• Logo development
• Identity development (colour palette, typography, imagery etc)
• Style guide
• Tone of voice guide
• Brand narrative

Marketing collateral
We can help you to share your new brand with the world (or more accurately, the audiences relevant to your company!) through the following:

• Business templates
• Email signatures
• Letterhead
• Brochures and printed material
• Website design and development

Brand amplification 
A logo and colour palette is one thing, but a brand is another entirely.

We build brand awareness and salience through a strategic mix of marketing and communications, from targeted social media to PR to thought leadership and content marketing.

For more, please see marketing communications. 

Internal marketing
By helping employees to make a powerful emotional connection to a company and its products and services, internal marketing can unite and inspire the workforce though a common sense of purpose and identity.

We cam help to ‘build the brand inside’ through the following:

• Internal brand and communications audit
• Brand development including brand promise, DNA and reasons to believe
• EVP development
• Brand narrative development
• Identification of effective communications channels
• Creation of opportunities to bring the brand to life
• Integration of the brand promise with the employee experience

Employee Communications
Employee communications can be a challenge, particularly for growing companies. We help clients connect the dots across different departments to create a unified sense of purpose and focus.

We provide hands-on support with the following:

• Messaging development
• Company newsletters
• Internal social media
• Town Hall meetings
• Team conferences
• Written communications
• Visual communications
• Company presentations

External review
Reviewing the relevance and effectiveness of a recurrent marketing or communications initiative which has grown stale and is in need of a refresh.

Forming processes
Understanding company-wide requirements and development of processes and guardrails to guide use of particular communication channel(s).

Taking a long-term view
Developing marketing and communications strategies rooted in behavioural economics and marketing science to drive behaviour change.

Business case development 
For projects that require executive-level sign-off, we will work with you to examine the business drivers, current and future state, alternatives and commercial impact and make a case for change.

Issues planning
Preparation is key for an effective response. We will facilitate the identification and evaluation of potential risks with your senior team and develop a response strategy.

Strategic communications
Working with your emergency response team to define roles and responsibilities, develop communication pathways and response decision trees.

Communications materials
The development of important communications including holding statements, media releases, media Q&A and employee communications.

Media training 
Supporting designated spokespeople to work effectively with the media and deliver key messages in a calm and confident manner in response to difficult questions.

Real-time media monitoring
As the issue unfolds we’ll keep an ear to the ground for conversations being had in offline and online media about the issue to provide you with timely and strategic advice for the best possible outcome.